Posted: 3 October, 2013
Sunrise Host's Phone Number Bungle
Samantha Armytage's number revealed
It was meant to be a demonstration of Samsung's new smartwatch, but it quickly turned into an open line to get in contact with Sunrise's Samantha Armytage.
When the guy demonstrating the new watch went to contact Samantha's phone, her number flashed up on the smartphone accessory's screen.
It's understood that Armytage was receiving calls within a few minutes of the segement airing.
A Channel Seven spokesperson said that it was "all part of the thrills and spills of live television".
UPDATE: Coincidentally, the same "accident" occurred less than a month ago on the US Today program.
Honest mistake or viral marketing ploy?